ESC Software Marketing Book Club's April, 2009 selection.

Mark Stevens hammers home the theme that you have to look at every marketing expenditure, and measure its impact. If it isn't generating more money than it costs, then abandon it.

For small companies like the ones that most of us run, how we spend our time is very important, too.

"Your Marketing Sucks" is targeted at larger firms that spend lots of money on TV and print advertisements, and whose sales volume makes tracking results easier. But the principles also apply to independent software developers' businesses.

Join ESC now, and you'll have access to all of the threads about Your Marketing Sucks by Mark Stevens.